Chapter 7. The Big Bang Theory of Web Design
The homepage a key factor in showing the intent and features a website
has to offer. The organization, hierarchy, and content are driving elements to
direct the user and add confidence in its usefulness. The identity and mission
should be clearly presented through logo or brand, tagline, and style. Establishing
a clear direction for navigation of the site with search, promos, teasers,
streaming content, deals, shortcuts, and registration for updates or premiere
access to the site can be very helpful in getting the user to go where you
would like. Creating a subconscious layout that a user can automatically
predict is a way to help avoid confusion. Offering only the necessary
information in an uncluttered manner will also curb confusion and bolster the
intent of the site if done well. Displaying only key points on a homepage gives
a taste of what is offered. This method is useful for the user to gain the
overall concept without needing to read a book; timing is everything. Making
clear starting points on the homepage engages the user to comfortably jump in
and begin digging.
