Concept Statement

Create a list of all users that may visit your site (not from the WWW but those you’d invite).

Amy H. Taylor
Amy Wyman
Andrew Burgess
Andrew Carson
Aneesh Bhangoo
Anita Kuhn
Arrow Augerot
Avelion Sotelo
Benjamin Sherry
Bill Starr
Carin Overturf
Cathy Rodriguez
Chad Panneton
Colleen Thiel
Dana Valery
Daniel Oliver
Darby Stewart
David Burgess
David Wyman
Delany Utterback
Devlin Jenkins
Erick Alsheimer
Garrett Matsudaira
Glenn Bradford
Heidi Burgess
Helen Burgess
Henry Burgess
Hillary Grant
James Stolzenbach
Jane Burgess
Jason Chan
Jeff Peterson
Jeremy Pettibon
Jerry Abstract
Joe Bellingham
John Smith
Karla Clark
Kate Matsudaira
Kevin Busher
Kris Meyers
Kristin Conzatti
Lewis Keller
Linda Marderosian
Machelle Varma
Markus Maurette
Michael Manahan
Michael Steczo
Micheal Marderosian
Michele Egan
Mitchie Vega
Pamela Burgess
Richard A. Wilber
Sean Horton
Shelly Corbett
SJ Alexander
Steve Klusman
Tim Nelson
Tom Weiland
Tracy Anderson
Victoria Selwyn
and many more as I think of them…

What will each of those users want to see in order to enjoy their visit to your site?
I believe they would all appreciate effective navigation, clean design, quality portfolio work, well-formatted resume, and logical interface.

Name your intended audience (the person(s) you need to persuade.)
My intended audience is anyone hiring in the Seattle area, anyone who knows anyone hiring in Seattle, and persons with an appreciation for good design.

Describe what you need to inform and persuade them of:
Promote my: Skills as a designer, my ability to learn programs quickly, and my attention to detail.

Goals of the site are: The goals of the site are to display my work in an easy to use, quick to load, tidy way.


My ultimate message/philosophy (about who you are): I am a versatile designer with tireless energy when it comes to making sure I have completed my work to spec, with love and care.

What is the story you are telling? Here’s my stuff: please have a look and hire me.

List the assets you need to persuade the user: Which 7  projects? 
Identity, package design, logo development, poster design, illustrations

What projects which do not exist yet will you want to show? 
Interface design, wayfinding. Typography

What categories will you depict in your mockup? - even if you don’t have examples of them. 
Print, web, identity, illustrations

Write a 200 word concept statement based on the user, your persuasion, navigation and the assets.

Concept Statement:
The goal of this site is to highlight my work and skill set as a designer. The work covers many areas, which I will represent with care and attention to detail. The guests of the site should feel comfortable and have a pleasant experience. I will accomplish this through the use of logical, clean navigation, and a consistent grid system to lead them through. The projects I have chosen cover so far are Identity Systems, Poster design, Magazine layout, and illustration. I will add work to my site as it gains completion.

Interface

Interface

amymarderosian.com

Mood board

Mood Board

amymarderosian.com 

Unit 1 Reading Response

“Don’t Make Me Think”, by Steve Krug

The introduction to the book covered one main point: I don’t know. 
The author professes to only have general tips and given the media and 
its constant evolving nature, there is no right or wrong; just what works.

Chapter one discusses the need for visual hierarchy, obvious click-ability, 
necessity, and first impressions. Allowing the viewer to react naturally and 
without thought. Making sure auto-complete is logical as well as all links 
being self-evident is important in usability.

Chapter two of the book covers the concept that people do not read: they 
skim. The book discusses users on the Internet being inherently inept at 
deciphering subtle navigation and complicated layouts. Simplicity being 
important as well as clear placement and interactivity. It is noted that 
designer’s work on the web may be interpreted differently than expected. 
The idea that users will look at every element  and follow what matches 
their needs is not always the case. They may click on the first thing they 
see, leaving the initial information intended.

“Why Mood Boards Matter “, 
by http://www.webdesignerdepot.com/2008/12/why-mood-boards-matter/

Mood boards offer an avenue for creating a feel and concept of colors 
and theme without spending days on a design. They are a quick look 
at an idea without words.

Three graphic designers in Seattle with well formatted websites:

ryanfisherdesigns.com

collingreenleaf.com

candychandesign.com

Portfolio Day Winter 2014

Cool stuff! My favorite hand held flip books were presented by Kirsten Landis, Dominic Geiger, & Emily Painter. Here are a few cards. Jeeyoung Jung had the nicest board in my opinion & Scott Johnson had magnet cards & Hello stickers with sharpies to play with. Can't remember where the Darth Vador candy box came from, but it was a nice touch.

Week 10 Classchum Feedback

I spoke with Sasha Day, FM saashaday.com about my website this fine Seattle 
evening. She had a couple of good ideas. One was to make my buttons change 
to indicate mouse activity, another was to add descriptions to my work, and finally 
to hotline my name to take the user back to the homepage. 

Professional Feedback 4

I had the pleasure of meeting with Doug Heinlein Director: School of Design: 
The Art Institute of Seattle, to talk about my website. We went over how the 
site could be improved and he offered samples of good design to aid in his 
explanation of what he feels works nicely a for portfolio site. The main items
we covered were exploring scale, layout, and content. A site with large 
photographs, clean, flat design with simple navigation seems to be popular. 
Unification of font choices is important as well. Adorning thumbnail buttons 
with intriguing alternate rollover states enhances the experience. Including 
about four pictures of each project can help the user feel closer to the design. 
The inclusion of a linked pdf of a full case study that is able to load quickly 
is important to allow the viewer an understanding of the process and appli-
cation of the design.